The $24,000 Lesson
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Words I like: Getting scammed sucks so hard man. I got on a call today. The prospect had been paying a cold email agency (at least) $4,000/month for six months (according to the agency's website). $24,000 total. Outrageous enough that I recorded a youtube video about it just now. And mind you, I'm not the guy to use "lol" a lot. But here we go: What the agency actually delivered:
The agency had set up a campaign on day one and coasted for six months. Cherry on top: Because the agency had zero skin in the game, the prospect had to hire an in-house appointment setter just to convert the trickle of leads coming in. Two parties. $24,000. Not done-for-you. 49 leads in six months. What a real cold email partner looks like:
Incentive structure is only for actual winners. Actual performers. Losers hate performance based deals. I love them. If we don't book calls, we don't eat. Simple. As promised, value in under a minute. Want us to do this for your business? Stay safe, Can P.S. — I imagine this is what the sales call looked like for the agency charging $1.33 per email. |
Can Ersöz
Cold email tactics that work. Delivered 3-5x/week. Read in 60 seconds.
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